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Business Management and Marketing BSc (Hons)

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Business Management and Marketing BSc (Hons)

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      3 Years

    • Study Mode:

      Full Time

    • Start Date:

      01 September 2021

    • Tuition Fees EU/EEA:

      £ 9,000 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 14,800

      These fees apply to students from outside the EU/EEA

    institution

    Bangor University

    Bangor University has maintained its reputation for academic excellence for more than 200 years. Bangor started in premises converted from a coaching inn with only 58 students and 10 staff. It was founded based on public subscription in 1884 in order to improve access to quality higher education in Wales. Until 1893, all of its […]

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    Course Summary

    Marketing is not simply selling, and organisations that have failed to recognise that have fallen to the more competitive companies. Marketing, at its core, is about creating and communicating value to customers. That means managing customer relationships, creating effective messages and generally improving the bond between consumers and the brand for the benefit of a company and its stakeholders.

    A BSc degree in Business Management and Marketing BSc from Bangor University is a great way to learn about the new role marketing plays in the most successful organisations, and learn how to perform those functions at an expert level.

    You’ll study specialised marketing modules in addition to a more generalised business curriculum. This will put you in a strong position to take on a leadership role within nearly any organisation’s marketing department. You could even act as an ‘all in one’ marketing team for a smaller business or go on to get your MA, MSc or MBA after graduation.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This degree program is delivered over 3 years for most students.

    Year 1 Core Modules:

    • Quantitative Methods
    • Management and Financial Accounting (double)
    • Introduction to Marketing
    • Introduction to Business and Management
    • Financial Markets and Institutions
    • CORE Economics
    • Business Study Skills

    Year 2 Core Modules:

    • Statistical Methods
    • Probability and Optimisation
    • Principles of Organisation and Management
    • Principles of Marketing
    • Operations Strategy
    • Marketing Research
    • Marketing Communications
    • Finance
    • Consumer Behaviour
    • Business Economics for Managers

    Year 3 Core Modules:

    • Strategic Management
    • Operations Management
    • Marketing Strategy and Management
    • Marketing of Services
    • International Business
    • Human Resource Management
    • Entrepreneurship, Capital and the Firm
    • E-Marketing
    • Customer Insight Project
    • Business Planning

    In addition, you will take up to six optional modules form a long list which currently includes:

    • Tutorials in Marketing
    • Tutorials in Management
    • Speaking and Listening
    • Management: Planning & Control
    • Management Accounting 1&2
    • Law for Business
    • Grammar and Writing 1&2
    • Financial Mathematics
    • Current Issues in Economics
    • Business Information Systems
    • Business English 1&2

    Learning And Teaching

    You’ll take a total of 120 units of modules each year (at full time), and complete your 3 year degree with 360 credits worth of modules. They will consist of lectures, tutorials, seminars and practical sessions, as appropriate to the subject matter and the teaching style of the tutor. The modules listed form a set ‘core’ curriculum, but you can choose up to six electives from a list which changes every year.

    Career Possibilities

    The Bangor Business School has an excellent record for graduate employability. Over 94% of undergraduates have either found suitable work or have entered higher level study within 6 months of successfully completing their degree. Recent graduates have become Executive Support Co-Ordinators, Trainee Accountants, Associates in Audit, Marketing Executives, Junior Account Managers, Procurement Officers and Trainee Financial Managers at Nottinghamshire County Council, HMRC, Level Marketing, PwC, The Co-Operative and Celebrity Cruises.

    Entry & Credit

    Successful completion will result in a 3 year BSc degree.

    Applicants must typically have earned 104-120 tariff points from any Level 3 Qualification. This might include A Levels, BTEC, Irish Highers, or many others.

    Most classes are taught in English, and international students will be required to show proficiency in English by scoring well on an approved test. An IELTS score of 6.0 overall would qualify.

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