Strategic Marketing Communications PgCert

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Strategic Marketing Communications PgCert

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    Key Information

    • Study Level:

      PgCert

    • Duration:

      2 Years

    • Study Mode:

      Full Time

    • Start Date:

      01 September 2020

    institution

    Course Summary

    A PgCert in Strategic Marketing Communications from Conestoga College will teach you how to integrate an organisations’ internal and external communications, including social media and many new media tools.  

    This is a 2 year Graduate Certificate, and it should prepare you for a wide range of marketing, communications and related roles in today’s business world. This is a rapidly evolving sector, and this certification program will ensure that you have not just the advanced skills today’s employers demand but also the ability to stay at the cutting edge of the field as it develops.

    Like most of Conestoga’s degree programs, this one ensures that you gain real world skills through an optional co-operative work term and integrated applied projects. It will give you vital real world experience, and make you a more attractive candidate for your first few roles than an applicant without such experience. Though this is an optional feature of the program, every student should strongly consider it.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This degree program is typically delivered over 2 years of full time study. You’ll learn to apply persuasive advocacy to develop, write and present marketing and related messaging, to generate integrated marketing plans, and conduct both primary and secondary research into effective communications strategy and tactics. You’ll also learn how to ensure compliance with legal and ethical principles at every stage of a project.

    Core Modules Include:

    • Advanced Presentation Skills
    • Advertising for Integrated Marketing Communications
    • Branding Strategy
    • Budgets and Finance for Communicators
    • Business Ethics and Leadership
    • Business with International Applications
    • Capstone
    • Career Management
    • Client and Vendor Relationship Management
    • Conestoga 101
    • Corporate Communications 1
    • Corporate Communications 2
    • Creative Strategies: Media Tools 1
    • Creative Strategies: Media Tools 2
    • Digital Tools and Analytics 1
    • Digital Tools and Analytics 2
    • Event Planning
    • Integrated Marketing Communications
    • Marketing
    • Media Relations and Crisis Communications
    • Primary Research for Communications Professionals
    • Project Management
    • Public Relations
    • Sales
    • Secondary Research for Communications Professionals
    • Strategic Planning
    • Writing Essentials

    Learning And Teaching

    Conestoga College’s post-graduate programs are delivered primarily through lectures, computer workshops and seminar sessions. The Strategic Marketing Communications program will also include several projects with real world applications.

    This certification may include several optional co-operative educational elements, depending on the year you attend. These take great advantage of Conestoga’s focus on real world skills and problem solving techniques. The college can offer additional support for any special needs you may have.

    Career Possibilities

    Some recent graduates of the program have gone on to further study, but those who choose to enter the workforce have an excellent employment rate 6 months after graduation. This certification program will give you all the skills and knowledge you need to found a successful, lucrative career as a media or communications consultant, as a social media manager, in either internal or external communications or in a range of R and marketing roles.

    Entry & Credit

    Successful completion will result in a 2 year Graduate Certification.

    Applicants must typically have a two or three year first degree, or the international equivalent. The full list of accepted qualifications can be found here.  

    All classes are taught in English, and international students will be required to show proficiency in English by scoring well on an approved test. A good score on the CELT, IELTS or TOEFL would qualify, for example.

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