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Global Marketing MSc

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Global Marketing MSc

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    Key Information

    • Study Level:

      Master

    • Duration:

      1 Years

    • Study Mode:

      Full Time

    • Start Date:

      16 September 2019

    • Tuition Fees EU/EEA:

      £ 8,400 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 12,980

      These fees apply to students from outside the EU/EEA

    institution

    Glasgow Caledonian University

    Glasgow Caledonian University was founded in 1875, as The Queen’s College, Glasgow. Nearly 100 years later, in 1971, Glasgow Polytechnic was formed. It was one of the first schools in Scotland to offer degrees in Engineering, Science and the Humanities, though they were externally validated until 1993. Queen Elizabeth II became patron of Glasgow Polytechnic […]

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    Course Summary

    Corporations all across the nation, and indeed the world, demand skilled marketing professionals in great numbers. One of the ways they can be sure of recruiting truly skilled employees is by starting with graduates of internationally recognised business schools like the one at Glasgow Caledonian University.

    GCU’s MSc in Global Marketing is highly oriented on employability, giving you all of the background information and practical skills you’ll need to found a lucrative career. You’ll learn how to address cross-cultural marketing challenges, how to adapt the latest technology to produce more sustainable marketing campaigns, ways to better understand your markets and the consumers who form them, as well as effective branding strategies.

    This course also conveys a wide range of ‘general employability’ skills which will make you more competitive as a job applicant. In addition to a strong focus on corporate responsibility and sustainability, these will include leadership skills, problem solving, team work, communication and business research methods.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This degree program is typically delivered over 16 months at full time or over as many as 3 years at part time, depending on your availability and other commitments.

    Modules Include:

    • Global Marketing Strategy

    This module looks at the challenges that global B2B and B2C businesses face as well as winning strategies which address them.

    • Product and Service Innovation and Global Logistics

    Here you’ll explore the way the entrepreneurial mind-set relates to innovating products and services for the public, private and not for profit sectors.

    • Developing Personal and Professional Competence

    This module will see you taking a consultancy placement, internship, volunteer role or a term studying abroad to explore professional development.

    • Consumer-Led Sustainable Marketing

    This module will demystify sustainable, consumer-led marketing techniques and practices.

    • Global Branding and Integrated Marketing Communications

    Here, you’ll explore new ways to market a brand via digital channels.

    • Research Project: Design and Methods

    This module looks at research methods and time management skills.

    Learning And Teaching

    GCU specialises in using the latest learning and teaching methods to deliver their modules. They strive to be innovative, and to make the most of the latest technologies and tools available. In addition to lectures, you’ll learn using online activities, listening to podcasts and participating in active discussion groups of your peers. Many of the modules are available for virtual learning or blended learning delivery, allowing you to do a great deal of the required study remotely.

    Career Possibilities

    Any business degree from Glasgow Caledonian University will make you a very competitive candidate for a wide range of roles. This degree focuses on marketing in the global context, though, so you might wish to focus your job search on industries like fashion, entertainment, travel or technology. Many recent graduates, for example, have accepted roles in public relations, human resource management, marketing, sales, retail management, accountancy, management and management consultancy.

    Entry & Credit

    Successful completion will result in an MSc degree.

    Applicants must typically have earned a 2:2 honours degree or the international equivalent. The full list of qualifications can be found here.

    All classes are taught in English, and international students will be required to show proficiency in English by scoring well on an approved test. A good IELTS score would qualify, for example.

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