eGlobalconnect
Login Shortlist

Marketing BA

5.0 rating based on 5 ratings

Marketing BA

Enquire now

    Enquire

    Please fill in your details below







    Key Information

    • Study Level:

      Bachelor

    • Duration:

      3 Years

    • Study Mode:

      Full Time

    • Tuition Fees EU/EEA:

      £ 9,250 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 11,400

      These fees apply to students from outside the EU/EEA

    institution

    Liverpool Hope University

    Liverpool Hope University was founded as The Church of England’s Warrington Training College in 1844, quickly joined by The Sisters of Notre Dame’s Our Lady’s Training College in 1856. In 1964 Christ’s College was opened as well and the three joined together as an Ecumenical Federation in 1980. This was known as the Liverpool institute […]

    read more

    Course Summary

    Liverpool Hope University’s BA in marketing program prepares you to take your place in one of the fastest moving and challenging of the business disciplines. In addition to the many practical skills you’ll need to make yourself a success in the world of marketing, this program will give you the theoretical understanding and cultural perspective you’ll need to truly understand todays dynamic global marketplaces.

    You’ll learn to understand the context of different markets, how to conduct and interpret market research, and what marketing really has to contribute to a venture to make it a financial, moral, ethical and social success. You’ll gain a deep understanding of how social media is becoming a market all of its own, and how the rise of mobile computing all over the world has changed the strategies and tactics of marketing forever.

    You’ll earn as much from industry leaders and practicing professionals as from academic staff. Tis ensures that you gain the skills that employers demand of their new hires.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This BA program is delivered over 3 years at full time.

    Year 1 Modules:

    • Analysing Business and Marketing environments
    • Customer segmentation
    • Economics
    • Introduction to Business Management Theory & Practice
    • Introduction to Organisational Behaviour
    • Introduction to Quantitative Research Methods
    • The Marketing Mix
    • Understanding Buyer Behaviour

    Year 2 Modules:

    • Attack and Defence Strategies of Market Leaders and Challengers
    • Evaluation of Marketing Success
    • Factors influencing Consumer Behaviour
    • Marketing Communications: Advertising; PR; Direct Marketing; Selling
    • Marketing Research – Primary and Secondary Sources
    • Planning within the Marketing Context
    • Quantitative, Qualitative and mixed Research Methods
    • Relationship Marketing
    • Sales Concepts and Strategies
    • Social Media and Social Marketing
    • Store Design, Layout and the use of colours, music and scent by retailers
    • Strategic and Operational Marketing
    • Ubiquitous Marketing and the “Fluid Web”
    • Preparation for Final Year Dissertation/Research Project

    Year 3 Modules:

    • Advanced Marketing Research and employing Data-led Decision-Making
    • Contemporary Product and Technology Development and Brand Management
    • Delivering Customer Value & Achieving and Exceeding Expectations
    • Experiential and Sensorial Marketing
    • Managing Sales and Marketing Teams
    • Marketing DNA
    • Neuro-Marketing
    • New Product and Technology Development and Brand Management
    • Social Media Analytics and the Mobile Revolution
    • Strategic Marketing and Planning
    • Final Year Dissertation/Research Project

    Learning & Teaching

    This program is delivered in a series of fairly traditionally structured modules as well as sessions focused entirely on professional and employability skills.

    • Lectures give you an overview of a topic, and serve to direct your independent study.
    • Seminars are smaller gatherings where you will discuss your learning and engage in various related activities to improve your deep understanding of the issues.
    • Tutorials will focus on individual skills, often making use of student-led group activities.

    Career Possiblities

    Upon successful completion of this program you could go on to a Master’s or Doctoral level degree. You may also qualify training with other professional bodies based on this degree. Other students will go directly into the job market, and can become members of the Chartered Institute of Marketing or the Marketing Research Society. Recent graduates have taken roles as Assistant Commercial Product Managers, Marketing Managers, Marketing Assistants and Marketing and Communications Coordinators.

    Entry Credit

    Applicants must typically have achieved 3 A Levels at BBC or higher. International qualifications are also accepted, and can be found here.

    International students must be fluent in written and spoken English. This can be demonstrated by an IELTS score of 6.0 or better overall, 6.0 in reading and writing, and with no other sub-section scoring less than 5.5.

    Related Courses

    Reviews

    Please sign in to shortlist your item

    Login No, Thanks!

    Please sign in for add Review

    Login No, Thanks!