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Business & Public Relations BA (With Foundation Year)

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Business & Public Relations BA (With Foundation Year)

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      4 Years

    • Study Mode:

      Full Time

    • Tuition Fees EU/EEA:

      £ 9,250 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 10,600

      These fees apply to students from outside the EU/EEA

    institution

    Liverpool John Moores University

    Liverpool John Moores University was originally called the Liverpool Mechanics Institute. It was founded nearly 200 years ago, in 1823. It was the first of what would soon come to be a respectable number of charitable institutions founded to change the way people at all levels of society accessed education and opportunity. It had a […]

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    Course Summary

    Liverpool John Moores University’s BA in Business and Public Relations is a great way to learn the skills you need for a rewarding business career. The course includes a Foundation Year which makes it approachable for a very wide selection of students and is fully accredited by the Chartered Institute for Public Relations.

    LJMU’s Business and PR programs have been ranked 6th in the UK by the Guardian University League Tables for 2018. It has very close ties with business and industry, and this degree program has been carefully engineered to give you precisely the skills and abilities that employers demand.

    This program also includes an optional 48 week working placement with one of the university’s partner organisations in the UK or abroad. This is a great opportunity to add real world job skills to your academic credits, placing you head and shoulders above job candidates with no experience at all.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This BA program is delivered over 4 years at full time. In addition, there is an optional year in work placement between years 2 and 3.

    Year 1 (Foundation Year) Modules:

    • Business Foundations
    • Business Project
    • Integrated Skills for Higher Education
    • Understanding Business Context

    Year 2 Modules:

    • Business Environment
    • Communication Theory
    • Creative Media Production
    • Marketing and Human Resource Management
    • Personal and Professional Development
    • Public Relations: Practice and Principles
    • Writing for PR

    Placement Year (optional):

    You can spend up to 48 weeks in work placement. This will give you the chance to practice many of your skills in the real world, and will give you a sense of what working in Public Relations is really like.

    Year 3 Modules:  

    • Corporate Communications
    • Digital Communication Management
    • Event Management
    • Graduate Enterprise
    • Media Management
    • Professional Development and Research

    Year 4 Modules:

    • Change Management
    • Integrated Digital Marketing Communications
    • Issues in Crisis Management
    • Strategic Campaign Management
    • Working in the Creative Industries
    • Dissertation

    Learning & Teaching

    LJMU is respected for the quality of its business programs for good reason. You’ll study under recognised experts in their fields. You’ll study both theory and current ‘best practice’ within several industries via lectures, seminars, workshops, practical sessions and even online and social media-based learning events. This wide selection of contexts was chosen to better mirror the arenas in which the ‘work’ of PR is done in the real world.

    Career Possiblities

    As of 2015/16, 95% of LJMU’s Business and PR graduates had found employment or entered further studies within 6 months. Your year in placement is extremely important in terms of employability. Many students get job offers from their placement organisations before they even graduate, and it makes for an incredible boost to your CV in any case. You will also have access to the university’s CareerSmart program to help set you off on the right foot.

    Entry Credit

    Successful completion will result in a 4 year BA degree, or a 5 year degree with a year in placement.

    Applicants must typically have achieved 2 A Levels or better. Other UK and overseas qualifications are accepted. The full list of accepted qualifications can be found here.

    All classes are taught in English, and international students will be required to show proficiency in English by scoring well on an approved test.

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