Advertising BDes

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Advertising BDes

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      4 Years

    • Study Mode:

      Full Time

    institution

    Course Summary

    Advertising Design is all about creating powerful messages which combine imagery and language to really reach an audience. It is about gaining the ability to influence society, and ensuring that everything you do is transparent and accountable. 

    It is also an exciting and competitive field, where a degree from an internationally recognised school like the Ontario College of Art and Design University can be a big boost to your employability, especially in your early career. 

    OCAD University’s Bachelor of Design (BDes) program in Advertising is largely studio-based, and is taught by leaders, researchers and practitioners who are well known throughout the industry. 

    You’ll study (and learn to apply) a wide range of skills, including the commercial aspects of storytelling, understanding community and market behaviours, and more technical sills like layouts, typography and copywriting. Your studies will include both 2D and 3D design principles, and include both traditional and thoroughly modern methods. 

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This program is typically delivered over 4 years of full time study. 

    Year One Modules Include:

    • Advertising Intro 1 & 2
    • Colour and 2D Design
    • Drawing: Translation
    • Drawing: Visualization
    • Global Vis & Mat Cult: to 1800
    • Global Vis & Mat Cult: to Pres
    • Photography for Communication
    • The Essay & the Argument 
    • The Essay & the Argument – ESL
    • Typography 1 (Sections 2, 3, 5, 6, 8, or 10)

    Year Two Modules Include:

    • AD Typography/Commentary
    • Advertising Concept 1 & 2
    • Advertising Strategy 
    • Culture & Communication
    • Digital & Mass AD Design
    • Photography for Advertising
    • Think Tank 1: Awareness 
    • One course from: ENGL, HUMN, IVCL, SCTM or SOSC 
    • One course form: IVCV, VISA, VISC, VISD or VISM 

    Year Three Modules Include:

    • AD Concept 3 / Consumption 
    • AD Concept 3 / Storytelling 
    • AD Concept 4 / Convergence 
    • AD Research / Practicum
    • Advertising Copywriting 1
    • Advertising Research 
    • Advertising-Art of Persuasion 
    • Retail & Emerging Technology
    • One course from: ENGL, HUMN, IVCL, SCTM or SOSC

    Year Four Modules Include:

    • Advertising Copywriting 2 
    • Advertising Workshop 1 & 2
    • Practice Preparation for AD
    • Two courses from: ENGL, HUMN, IVCL, IVCV, SCTM, SOSC, VISA, VISC, VISD or VISM

    Learning And Teaching

    OCAD University’s BDes programs each focus on both practical and academic training. They use many different teaching methods, including lecture based classroom instruction and a great deal of studio time. You’ll learn to use state of the art technologies, the latest design techniques and diligent academic research as well.  

    In addition, you’ll gain real world training opportunities, which can range from experiential learning placements or internships to client-facing design projects, freelance opportunities or gallery exhibitions. 

    Career Possibilities

    A career in Design with a focus on Advertising could involve a wide range of different roles. Almost every industry throughout all the economic sectors have marketing departments or employ marketing agencies, and each needs skilled designers.  That means your employment prospects are excellent. Recent graduates have gone to work for production and film studios, design companies, digital agencies, marketing firms and advertising agencies, or have become in-house marketing experts. 

    Entry & Credit

    Successful completion will result in a 4 year BDes degree. 

    To apply, you’ll need to meet the entrance requirements, as well as submit your portfolio and a writing sample and your official transcripts. 

    All classes are taught in English, unless otherwise specified. International students will be required to show proficiency in English by scoring well on an approved test.

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