Marketing BBA

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Marketing BBA

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      4 Years

    • Study Mode:

      Full Time

    • Tuition Fees EU/EEA:

      C$ 5,510 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      C$ 24,000

      These fees apply to students from outside the EU/EEA

    institution

    Course Summary

    The Okanagan School of Business is known throughout British Columbia as a leading business educator, and the source of many of the marketing executives the province needs to become a greater part of the global economy. It offers a range of 4 year BBA programs with different specialties to ensure that your skills match your interests and career goals.

    A Bachelor of Business Administration with a specialty in Marketing could be just what it takes to put you on the fast track to a high level career in advertising, merchandising, public relations, special events or promotions marketing or sales. It has led quite a few graduates to become successfully self-employed. 

    This program also takes advantage if the Okanagan College’s close relationships with marketing firms and departments throughout British Columbia. There are several different co-operative education programs available which can give you a substantial advantage when it comes to applying for your first roles.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This program is typically delivered over 4 years of full time study, or longer with co-op options. 

    Core BBA Modules Include:

    • Marketing
    • Strategic Management I
    • Principles of Microeconomics
    • Principles of Macroeconomics
    • Organizational Behaviour
    • Professional Writing I & II
    • Management Science
    • Management Principles
    • Management Accounting
    • Financial Accounting I
    • Human Resources Management
    • Financial Management
    • Entrepreneurship
    • Computer Applications I
    • Business Statistics
    • Business Simulation
    • Business Mathematics
    • Business Law
    • Business Ethics
    • Business and Canadian Government Policy

    Elective Requirements Include:

    • 36 credits of Business electives 
    • 9 credits of Non-Business electives 
    • 15 credits of either Business or Non-Business electives 

    HR Management Specialty Modules Include:

    • Services Design
    • Search Marketing
    • Retailing
    • Professional Sales
    • New Product Development
    • Marketing Management
    • Marketing Analytics and Data Analysis
    • Logistics and Supply Chain Management
    • Introduction to Marketing Research
    • Events Management and Marketing
    • Electronic Commerce
    • Digital Marketing
    • Customer Relationship Management
    • Consumer Behaviour
    • Advertising and Marketing Communications
    • Selected Topics: Advanced Accounting (300 level)
    • Selected Topics: Advanced Accounting (400 level)

    Learning And Teaching

    The Okanagan School of Business’ BBA programs are delivered primarily through lectures, skills workshops, seminar classes and business simulations. In addition to learning in the classroom and on the job, though, you’ll have access to the Learning Centres at Kelowna, Salmon Arm and Revelstoke. The Learning Centres offer many different kinds of academic support to students at all levels, including study support, writing workshops, computer and printer access and referral to other student services. 

    Career Possibilities

    Many of the students who graduate from Okanagan College’s BBA program have become sports agents, PR consultants, media director, market researchers, internet marketers, corporate marketing and communications managers, community relations managers and brand strategists for well-known organisations like Tolko, Summer Hill Wines, Red Bull, Re/Max, Pepsi, Molson Coors Canada, Lululemon, L’Oreal and Garnier Canada, Labatt Brewing Company Inc., Ipsos Research, Fat Cats Festival, Ehmann Printworx Ltd., the Canadian Red Cross and Calona Wines.

    Entry & Credit

    Successful completion will result in a BBA degree with a specialisation in Marketing. 

    You should already have a Canadian secondary school education or the international equivalent, including English 12 at 70% or better as well as good scores in Maths.

    All classes are taught in English unless otherwise noted.

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