This program is typically delivered over four years at full time.
Year 1 Modules Include:
- Adventure And Activity Tourism
- Digital Media Platforms And Practices
- Managing In The Creative Industries
- Marketing
- Public Relations
- Tourism Hospitality Environment and Industry
- Visitor Experience Management
- Web Design
Year 2 Modules Include:
- Brand Management
- Corporate And Association Events Management
- Integrated Marketing Communications
- Study Abroad 1 – 8
- Hotel Operation Management
- Sustainable and Ethical Tourism
- The Tourism Product: Local and Global
- Tourism Destination Development
Year 3 Modules Include:
- Business Ideas And Opportunities
- Critical Approaches To Cultural Studies
- Consumer Behaviour
- Ethics and the Consumer
- Event Impact and Legacy
- Events Management
- Hotel Operation Management
- Management in Practice – Hospitality and Tourism
- Management Practice and Reflective Learning
- Placement (Hospitality and Tourism)
- Placement (Hospitality and Tourism)
- Public Relations Strategy and Specialisms
- Study Abroad 9-12
- The Tourism Product: Local and Global
- Tourism Destination Development
- Workplace Experience
Year 4 Modules Include:
- Business Creativity
- Consumer Psychology
- Future Tourism
- International Marketing
- Leisure Tourism : Theory And Application
- Lifestyle Consumption and Experience Economies
- Marine And Wildlife Tourism
- Research Methods
Research Project