Core Modules:

• Structures of Broadcasting

This module looks at the various types of broadcasting, especially the commercial and public service models. It also addresses programming sales and co-production, in the context of international and global programming distribution.

• Production Study 1

Here you’ll learn about the challenges of producing a major UK television series, especially in terms of scheduling, funding, budgeting, organisation and management. You’ll become familiar with audience profiles and meet with writers and directors of ongoing series.

• Digital Media Marketing: Mobile, Social Media & Strategy

This module gives you an understanding of the various marketing practices that have arisen from the mobile technology revolution. You’ll also learn to assess marketing strategies and campaigns critically in a variety of contexts.

• Media Industries Report

This will see you investigating the issues managers face in the creative and media industries. You’ll learn to interpret and analyse industry report data and to present your findings formally. You will have the aid of a supervisor to support you throughout this module.

Royal Holloway Media Management graduates have attained roles in a variety of creative and business organisations. These have recently included film and television management, film and television production, digital and social media marketing, film financing, creative and media law, broadcasting and creative development. In addition, some students have moved on to PhD and MPhil degree programs at Royal Holloway and many other institutions.