BComm (Marketing)

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BComm (Marketing)

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      4 Years

    • Study Mode:

      Full Time

    • Tuition Fees EU/EEA:

      C$ 7,760 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      C$ 13,205

      These fees apply to students from outside the EU/EEA

    institution

    Course Summary

    Seneca College offers a range of Bachelor of Commerce (BComm) degrees with individual specialties. No matter which specialisation you choose, though, you’ll receive a solid grounding in the language techniques and standards of business which will be applicable all over Canada as well as internationally. 

    BComm students who specialise in Marketing will learn to communicate a brand stiry and commercial message through both traditional and digital media, and will be equipped to spearhead a 360 degree customer engagement campaign or conduct marketing analytics. In addition, you’ll gain advanced levels of skill in project management, communication, resiliency, adaptability, curiosity and creative problem solving techniques which are an advantage in any role or industry.  

    This program is a part of Seneca’s unique Life of a Credit policy, which allows you to speed up your educational progress and avoid redundancies by applying ay relevant academic credits earned within the last ten years to your degree. 

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This degree program is typically delivered over 4 years at full time.  

    Term 1 Modules Include:

    • Writing Strategies
    • Introduction to Financial Accounting
    • Introduction to Canadian Business
    • Financial Mathematics
    • Computer Applications for Business I

    Term 2 Modules Include:

    • Organizational Behaviour
    • Management Accounting
    • Introduction to Marketing
    • Business Finance
    • Applied Communication for Business and Industry

    Term 3 Modules Include:

    • Presentation Skills
    • Operations Management
    • Micro Economics – Theory & Practice
    • Introduction to Business Law
    • Business Statistics

    Term 4 Modules Include:

    • Visual Communication
    • Quantitative Decision Making
    • Macroeconomics – Theory & Practice
    • Effective Selling
    • Customer Service
    • Business to Business Marketing

    Term 5 Modules Include:

    • Operations Management II
    • Marketing Research I
    • Marketing Planning and Strategy
    • Applications for Market Intelligence

    Term 6 Modules Include:

    • Work Term Preparation
    • Productive Analytics for Marketing
    • Integrated Marketing Communications
    • Direct and Interactive Marketing
    • Consumer Behaviour

    Term 7 Modules Include:

    • Work Term Reflection
    • Marketing, Work Term
    • Marketing Research II
    • Marketing Analytics
    • Data Mining for Direct Marketing
    • Brand Management

    Term 8 Modules Include:

    • Strategic Management
    • Social Media Intelligence and Web Analytics
    • Marketing Research Capstone
    • Leadership for Managers

    Learning And Teaching

    Seneca College’s BMRK program incorporates all of the standard classroom and teaching methods you would expect: large lectures, smaller seminars and both practical and simulated business skills tutorials. However, it also includes work-integrated learning. A work term placement provides actual working experience as well as the seeds of a professional contact network in your chosen field. You’ll find both of those to be incredibly useful when searching for your first few roles. 

    Career Possibilities

    You’ll have many career options open to you, including entering into graduate degree programs or pursuing advanced professional certification. If you do go directly into the workforce, you’d be eligible for roles such as advertising and promotions manager, social design manager, digital media specialist, marketing assistant, marketing manager, product manager or marketing analyst.  If you go on to take classes at the Master’s level, you might consider an MBA program.

    Entry & Credit

    Successful completion will result in a 4 year BComm with a specialisation in Marketing.

    To apply, you should have an Ontario Secondary School diploma including English and Mathematics at grade 12, or the international equivalent. 

    All classes are taught in English, and international students will be required to show proficiency in English by scoring well on an approved test. 

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