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Communications, Media and Marketing BA

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Communications, Media and Marketing BA

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      3 Years

    • Study Mode:

      Full Time

    • Tuition Fees EU/EEA:

      £ 9,250 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 11,750

      These fees apply to students from outside the EU/EEA

    institution

    St Mary’s University

    St Mary’s University began in 1850 as a teacher’s training school with close ties to the Catholic Church. It soon outgrew its original campus at Brook Green in Hammersmith, and it moved to a larger facility at Strawberry Hill in 1925. This campus originally held around 250 students, but has been enlarged several times. In […]

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    Course Summary

    St Mary’s University offers a BA degree in Communications, Media and Marketing which is primarily concerned with teaching students to become competent media producers. In addition to learning the practical skills of commercial and marketing media production, you’ll gain an overall proficiency with communications principles.  Your critical, strategic and creative thinking skills will be extensively developed.

    You’ll learn about the theoretical, critical aspects of media and communications as well as the day to day practice of using modern media to communicate a commercial message to a market. This will mean becoming expert at consumer behaviour, managing customer relationships. And maintaining a clear brand across a wide range of traditional and digital media.

    This degree is highly career focused. It was developed in close partnership with local and regional industry, and as a result more than 19 out of 20 graduates find suitable employment (or enter a higher degree program) within six months.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This program is typically delivered over three years at full time.

    Year 1 Modules Include:

    • Consumer & Audience Behaviour
    • Contemporary Marketing Practice
    • Data Analytics and Insights
    • Media Production
    • Principles and Practice of Communications
    • The Media Industries

    Year 2 Modules Include:

    • Behavioural Economics
    • Entrepreneurship and Professionalism
    • Marketing Strategy
    • Multimedia Production
    • Popular Culture and Business
    • Research in the Social Sciences

    Year 3 Modules Include:

    • Data Visualisation: Critical Analysis & Presentation
    • Entrepreneurial and Online Journalism
    • Ethics in Communication and Marketing
    • Global Social and Economic Trends
    • Industry Placement
    • Media Project

    The Communications, Media and Marketing BA program shares its first year content with 4 sister programs – Communications and Marketing, Sports Communications and Marketing, Data Analytics and Marketing, and Design and Marketing. That mean the related content of the other programs is typically available as optional modules in this degree, and that it is a relatively simple process to switch between degree programs within the first year.

    Learning & Teaching

    St Mary’s University relies on a mixture of innovative and traditional teaching methods to convey each module. The exact nature varies from subject to subject and from lecturer to lecturer, but will be chosen to best convey the content and to make what you learn as broadly applicable as possible. Lectures are typically followed by interactive discussions groups on the same topic, and later by a media production workshop where you’ll get to practice what was discussed.

    Career Possiblities

    Marketing and media production are both fields which can be very rewarding if you qualify for the most desirable roles. St Mary’s Communications, Media and Marketing BA was specifically designed to make you employable in a rapidly growing yet very competitive set of industries. The university’s Centre for Workplace Learning can be of great help boosting your employability during the program, and their Careers Service will be of great help planning your next steps after graduation.

    Entry Credit

    Successful completion will result in a full BA degree.

    Students must typically have been awarded between 80 and 112 UCAS Tariff points to apply. The full list of accepted qualifications can be found here.

    All classes are taught in English, and international students will be required to show proficiency in English by scoring well on an approved test. An IELTS score of 6.0 overall and with no section scoring less than 5.5 would qualify, for example.

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