Marketing BA

5.0 rating based on 5 ratings

Marketing BA

    Enquire

    Please fill in your details below







    Key Information

    • Study Level:

      Bachelor

    • Duration:

      4 Years

    • Study Mode:

      Full Time

    • Tuition Fees EU/EEA:

      £ 9,250 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 16,700

      These fees apply to students from outside the EU/EEA

    institution

    Course Summary

    The University of Leicester’s BA in Management Studies will give students the kind of managerial skills you’ll need to assume a responsible role along with the marketing-specific skills that will ensure you success in a wide range of business contexts.

    You’ll also learn to balance profitability with social responsibility and the demands of different industries and global markets.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This BA course is delivered over 4 years, with the third year spent either in an industrial placement or studying abroad.

    Year 1:

    Throughout year 1, you’ll gain a basic understanding of business, marketing and management theory.

    Core Modules:

    • Work and Society
    • Principles of Marketing
    • Management Theory and Debate
    • Management Inquiry and Analysis
    • Information Management
    • Employment Relations
    • Economy and Society
    • Business Finance and Reporting

    Year 2:

    In year 2 you’ll look at whole brand management, marketing for digital media and social responsibility. You’ll also take part in the Consultancy Challenge.

    Core Modules:

    • The Business Environment
    • Strategy
    • Strategic Brand Management
    • Research Methods
    • Marketing Communications and Digital Media
    • Corporate Social Responsibility: Theory and Practice
    • Consumer Behaviour
    • Consultancy Challenge

    Year 3 (Placement or Study Abroad):

    In your third year, you will have the opportunity to apply for a paid placement position or to study abroad at one of Leicester’s partner institutions.

    A year in industry will give you important real world job skills and help you build your business network. A year abroad will give you an international perspective and help you distinguish yourself from other graduate job applicants.

    Year 4:

    This year will feature only two core modules, as well as 4 optional modules and your Dissertation.

    Core Modules:

    • International Marketing
    • Business Ethics

    Select any 2 modules from this list:

    • The Production and Consumption of Culture
    • Services Marketing
    • Organisations in Economic Context
    • Managing Knowledge in Organisations
    • Ecology and Sustainability
    • Critical Analysis for Management

    And another 2 from this list:

    • Understanding Workplace Dynamics: Critical Perspectives and Practices
    • The Management and Shaping of Innovation
    • Place, Branding and Tourism
    • Managing in a Post-Crisis World
    • Cyberpsychology at Work
    • Business in the Digital Economy
    • Advanced Quantitative Techniques
    • Advanced Qualitative Techniques
    • Advanced Market Intelligence

    Learning & Teaching

    The University of Leicester’s BA program in Marketing relies on traditional learning and teaching methods such as large lecture classes and group projects, but also newer concepts like interactive tutorials and computer-based coursework. You will also have the full support of the Student Learning Development Team.

    Career Possiblities

    Leicester’s BA program in Marketing is heavily focused on graduate employability. You’ll have the help of the Career Development Service in landing a responsible role in accounting, finance, management, consultancy, or almost any other you might seek.

    Entry Credit

    Entry Requirements for UK and EU-nationals

    Leicester’s Management Studies program typically requires applicants to have earned 3 A Levels at ABB or higher, or 2 AS Levels can be counted as a single A Level.

    Entry Requirements for overseas (non-EU) students                         

    International students must be fluent in written and spoken English. This can be demonstrated by an IELTS score of 6.5 or better overall.

    International students must also have academic accreditation equivalent to that required for UK and EU students. The requirements can be found here.

    Related Courses

    Reviews

    Please sign in to shortlist your item

    Login No, Thanks!

    Please sign in for add Review

    Login No, Thanks!