Public Relations BA

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Public Relations BA

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      3 Years

    • Study Mode:

      Full Time

    • Start Date:

      23 September 2019

    • Tuition Fees EU/EEA:

      £ 9,250 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 19,930

      These fees apply to students from outside the EU/EEA

    institution

    Course Summary

    A BA degree in Public Relations from the University of the Arts London prepares you to take your place in a rapidly growing and highly rewarding industry. You’ll learn how brands reach out to their audiences and markets, raising awareness and demand for their products, services and ideas. You’ll see how they build, and sometimes lose their reputations. You’ll see how the most successful companies manage their media and online profiles, engaging with individuals, organisations, small communities and whole societies.

    This degree benefits from close links to business and industry, and the majority of the course tutors actively work in PR advising their own commercial clients. They are best suited to helping you understand how PR in the 21st century bridges the gaps between sociology, psychology, marketing and advertising. They can also help you understand how PR is a vital part of political communication, event management, social media and media relations.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This degree program is typically delivered over 3 years at full time.  

    Year 1

    In your first year, you’ll learn the basics of public relations practice, as well as learning about the way modern businesses and other organisations manage their communications. You’ll pay special attention to digital media and channels.

    Modules include:

    • The Business Environment
    • Media and Communication
    • Introduction to Public Relations
    • Integrated Marketing Communication and Branding
    • Digital Media
    • Creative Public Relations Practice

    Year 2

    In the second year of the program, you’ll learn how to plan and manage whole PR campaigns. You’ll learn how to engage with the public and with different media. You’ll also gain real world work experience.

    Modules include:

    • Public Relations Professionalism: Work-based Learning
    • Planning Public Relations Campaigns
    • Media Relations
    • Investigating Contemporary Communication
    • Digital Public Relations and Communication
    • Collaborative Unit

    Year 3

    In your final year, you’ll deliver a major project and an associated dissertation.

    Modules include:

    • Agency Life
    • Major Project / Dissertation
    • Persuasion and Public Opinion
    • Reputation Management

    Learning & Teaching

    The University of the Arts London’s BA in Public relations relies on a wide range of teaching methods, varying by subject matter and tutor preference. These include:

    • Lectures
    • Personal and group tutorials
    • Seminars
    • Studio work
    • Study visits
    • Workshop sessions

    Your progress will be constantly monitored, and you will receive frequent feedback and opportunities for reflexive learning. Your assimilation of course content will be assessed via:

    • Analytical reports
    • Case studies
    • Essays
    • Group presentations
    • Your professional portfolio

    Career Possiblities

    Graduates of UAL’s Public Relations BA program have many options. There are a wide range of PR career pathways in the public, provate and not for profit sectors. Some students progress to an MA degree in PR, business or a related subject either at UAL or elsewhere. Others go directly into the industry, typically at the associate manager or account manager levels. Some students start businesses or agencies on their own, work towards teaching certificates or take roles in government.

    Entry Credit

    Successful completion will result in a 3 year BA degree.

    Applicants must typically have earned at least 80 UCAS Tariff points, but other qualifications are also accepted. The full list of accepted qualifications can be found here.

    All classes are taught in English, and international students will be required to show proficiency in English by scoring well on an approved test. An IELTS score of 6.5 overall and no element scoring less than 5.5 would qualify, for example.

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