BSc (Hons) in Marketing

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BSc (Hons) in Marketing

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      3 Years

    • Study Mode:

      Full Time

    • Start Date:

      30 September 2019

    • Tuition Fees EU/EEA:

      £ 9,250 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 17,120

      These fees apply to students from outside the EU/EEA

    institution

    Course Summary

    Marketing effectively means staying responsive to the ever-changing needs of both customers and stakeholders. It means being able to predict and respond to rapid shifts of the market, and keeping your brand story relevant to your consumers.

    The University of York’s BSc degree in Marketing was created by both high level academics and expert practitioners within the industry in order to produce the type of graduates employers need. It will ensure that you know the basics of marketing theory and how to take part in the kind of interdisciplinary strategies that are increasingly defining modern markets. You’ll also develop key marketing skill sets, such as those relating to ethical practice and digital literacy.

    This is an advanced MSc degree, and it confers Graduate Gateway status as it has been fully accredited by the Chartered Institute of Marketing. It also exempts you from one of three modules required to qualify for the Certificate in Professional Marketing.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This program is delivered over the course of 3 years for most students.

    Year 1:

    During your first year of the program, you’ll come to understand the core concepts of marketing in detail. In addition, you will study both finance and management to give you the proper perspective for marketing’s place in the business landscape.

    Years 2 and 3:

    Later in the program, you’ll take a series of elective modules which will both define your area or areas of special expertise and prepare you to take your place as a marketing manager.

    Summer Abroad (optional):

    You will have the opportunity to study abroad for a few weeks or for an entire summer session. This will give you highly sought-after international and multicultural relations skills.

    Learning & Teaching

    The learning and teaching methods used at the University of York are aimed at providing graduates with all of the tools they need to succeed in their later careers. You will experience many different learning environments, including small seminars, individual and group projects, workshops, lecture classes and of course individual study.

    Career Possiblities

    This program offers excellent placement rates, not least because the University of York offers a wide range of small-scale, bespoke employability sessions to help you achieve your career goals. These include working with local companies, CV-enhancing lessons, and coaching on your interview skills.

    In addition to a marketing career, you will be able to apply the highly transferrable skills gained in this program to many roles. Important skills include Negotiation and Persuasion, Teamwork and Leadership, Time Management, Advanced Numeracy, Data Analysis, Communication and Reporting, Problem Solving and Critical Thinking.

    Recent graduates from York’s Marketing program have taken roles such as Media Assistant, Accountant, Employment Law Adviser, Retail Manager and Digital Marketing Executive.

    Entry Credit

    Entry Requirements for UK and EU-nationals

    The University of York’s BSc (Hons) in Marketing program requires 3 A Levels at AAB or better, or their equivalent.

    Entry Requirements for overseas (non-EU) students

    International students must be fluent in written and spoken English. This can be demonstrated by an IELTS score of 6.5 overall with no less than 6.0 in each component.

    They must also have academic accreditation equivalent to that required for UK and EU students. This could be an International Baccalaureate with a score of at least 35 points, for example.

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