Advertising BA

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Advertising BA

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      3 Years

    • Study Mode:

      Full Time

    • Start Date:

      01 September 2019

    • Tuition Fees EU/EEA:

      £ 9,250 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 15,500

      These fees apply to students from outside the EU/EEA

    institution

    Course Summary

    A BA in Advertising from the University for the Creative Arts is designed to give you the professional skills, real world experience and academic understanding you need to make it in this highly competitive industry. A degree from UCA will be a great help to you in your initial job search. Their teaching staff has a reputation for excellence in this field, as well as personal and business connections with industry leaders in the UK and abroad.

    Delivered at UCA’s Epsom campus, this degree program prepares you to disrupt markets. It focuses on ‘problem causing’ rather than problem solving. You’ll learn the strategies and techniques behind the most innovative and attention-getting advertising projects and campaigns, as well as the market insight you’ll need to be a leader in this field, not a follower. You’ll also learn the kind of strategic thinking, research and analysis and communication skills that can lead to any kind of career.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This BA course is delivered over 3 years at full time.

    Year 1

    Over year one of this program, you’ll work on core research skills, and begin to explore the concepts and techniques that currently define advertising across a wide range of media.  Modules include:

    • Art Direction
    • Copywriting
    • Digital Media
    • Personal Development
    • Visual Communications: Context and Theory

    Year 2

    The second year of the program revolves around creative strategy and applying the skills you’ve developed. You will also have the option to study abroad. This is an amazing opportunity to give your understanding of advertising a truly international perspective. Modules include:

    • Personal Practice
    • Contextual and Theoretical Perspectives
    • Advertising Strategy
    • Advertising Communication
    • Study Abroad (optional

    Year 3

    Your final year will see you producing a folio of your work, developing a series of campaigns and delivering your final dissertation. Modules include:

    • Research and Professional Practice
    • Personal and Professional Practice
    • Dissertation

    Learning & Teaching

    Like all of the University of the Creative Arts’ degree programs, the BA in Advertising relies on the Learning and Teaching Facilitator to unite the academic and support staff in delivering the best education possible to their students. Their strategy relies heavily on a 3 pillar program – Recognition and Academic Development, Peer Supported Review and an Open Learning Platform. You can learn more about their Professional Recognition Scheme here.

    Career Possiblities

    The UCA and all of its predecessor institutions have been supplying high quality, highly skilled graduates to the creative and creative-adjacent industries for generations. Graduates can take advantage of the university’s deep links with companies in the UK and abroad to launch their careers. Employers know that UCE graduates have not just artistic and expressive ability put the practical, industry-focused skills they need to succeed in a very competitive field.

    Entry Credit

    Successful completion will result in a 3 year BA degree.

    Applicants must typically have achieved 112+ new UCAS tariff points, 27+ points on an IB Diploma, or an equivalent qualification. The full list of national and international qualifications accepted can be found here.

    All classes are taught in English, and international students will be required to show proficiency in the English language.

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