This BA course is delivered over 1 year at full time. You’ll be expected to jump right in with self-directed study, practice and research, and to deliver your final business project, demonstrating what you’ve learned.
- Business Strategy
Here you’ll study the terminology and application of strategic decision making. You’ll explore strategy process, strategy content and strategy context.
- Marketing Strategy and Planning
You need a plan to enact that strategy. This module explores the actual creation and capturing of value from your customers and partner organisations.
- Enterprise Sustainability and Business Ethics
Here you’ll explore how to derive positive economic value from concepts like sustainable operations and ethical self-governance, and how to make them part of your strategy.
- Entrepreneurship and Creativity
Here you’ll study creative approaches to entrepreneurship generally as well as the factors which define a successful enterprise in the creative industries.
- Business Research
Here you’ll learn to research business topics and analyse the data to arrive at useful conclusions.