Fashion Management & Marketing BA

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Fashion Management & Marketing BA

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      3 Years

    • Study Mode:

      Full Time

    • Start Date:

      01 September 2019

    • Tuition Fees EU/EEA:

      £ 9,250 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      £ 15,500

      These fees apply to students from outside the EU/EEA

    institution

    Course Summary

    A BA degree in Fashion Management and Marketing from the University for the Creative Arts is a great way to break into a rapidly growing industry. Businesses working in the Fashion sphere demand highly skilled management and Marketing professionals in ever greater numbers.

    This course takes advantage of UCA’s close links to the fashion industry to deliver exactly the business, technical and leadership skills employers need. You’ll gain strategic planning skills, an understanding of how different businesses within the industry operate and how to channel your own talents and creativity into the role.

    You’ll gain industry specific skills such as Branding, PR and Marketing, Merchandising and Fashion Buying but also transferrable skills like Management Strategy, International Business, Situational and Business Analysis, forecasting and persuasive writing. Better still, you’ll have learned them at the university the Guardian University Guide for 2018 ranked 6th in the UK for Fashion and Textiles content.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This BA course is delivered over 3 years at full time.

    Year 1:

    You’ll start year 1 by exploring the university’s technical facilities and workshops. You’ll learn about fashion marketing, the best ways to foster customer-centric business processes and how to manage merchandising and sourcing.

    Modules Include:

    • Fashion Marketing
    • Fashion Management
    • Fashion Buying and Merchandising
    • Fashion Branding and Promotion

    Year 2:

    In your second year you’ll begin to specialise your knowledge and practice, and to study more independently. You’ll learn to predict and prepare for coming trends and how to merchandise effectively. You’ll also take a short working placement in the industry.

    Modules Include:

    • Fashion Marketing
    • Fashion Management
    • Fashion Buying and Merchandising
    • Fashion Branding and Promotion
    • Study Abroad (optional)

    Year 3:

    Your final year in the program will be characterised by independent practice, study and research. You’ll also develop and deliver a Major Final Project and a Dissertation relating to it.   

    Modules Include:

    • Trend Forecasting and Concept Development
    • Strategic Research
    • Strategic Implementation and Career Planning

    Learning & Teaching

    The University of the Creative Arts’ BA in Fashion Management and Marketing relies heavily on a 3 pillar program – Recognition and Academic Development, Peer Supported Review and an Open Learning Platform. You can learn more about their Professional Recognition Scheme here. They also rely upon the Learning and Teaching Facilitator to unite the academic and support staff in using the latest and most effective teaching techniques to every set of students.

    Career Possiblities

    The UCA and all of its predecessor institutions have been supplying high quality, highly skilled graduates to the fashion industry for generations, and they know they can trust in the skill and talent of UCA graduates. Recent graduates have become Trend Forecasters, Wholesale and Marketing Executives, Visual Merchandisers, Content Curators, Allocators and Marketing Assistants for names as well recognised as like Ralph Lauren, Jigsaw, River Island, Harrods and Alexander McQueen.

    Entry Credit

    Successful completion will result in a 3 year BA degree.

    Applicants must typically have achieved at least 112 new UCAS tariff points, 27+ points in an IB Diploma, or the equivalent. The full list of UK and overseas qualifications accepted can be found here.  

    All classes are taught in English, and international students will be required to show proficiency in the English language.

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