This MA course is delivered over 1 year of 3 terms.
In the first part of this program, you’ll have three core units. In The Business Lecture Series, you’ll come to understand the realities of business practice in the media industry. In Media Trends, you’ll see how ‘big data’ and digital media are changing the industry. In Media Management you’ll learn to apply the issues and debates facing the industry critically.
In the Digital Communications Strategy module, you’ll learn to sustain and grow brands using integrated marketing communication. In International Business Strategy you’ll learn the concepts, tools and principles of formulating business strategy.
In your final term you’ll dedicate yourself to you Final Creative Industries Project. This will be essentially self-directed, but you will have the support of the academic staff. You’ll be aided in this by the Project Management and Business Pitch module.