This is a 4 year program for most students, including your year abroad.
Your first year in the University of East Anglia’s Marketing and Management BSc program will be spent studying a set of core modules. These will convey a solid grounding in HR management, organisational behaviour and supply chain/operational management. They will also include important introductions to finance, accounting and economics.
You will now shift focus to marketing and management specifically. In addition to core modules involving digital marketing, communications and management, you’ll be able to select elective modules which correspond to your interests and career goals.
Year 3 (Year Abroad):
Your third year will be spent at one of the University of East Anglia’s fine partner institutions in Asia, Europe, North America or Australia. Each university offers a unique module line-up, but all classes will be taught in English.
In your final year, you will focus primarily on advanced marketing. You’ll gain skills and techniques in market research and consumer behaviour, and prepare yourself to take on a role in management and marketing.