Marketing Management BCom

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Marketing Management BCom

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      4 Years

    • Study Mode:

      Full Time

    • Tuition Fees EU/EEA:

      C$ 4,775 Per Year

      These fees apply to students from the EU/EEA

    • Tuition Fees International :

      C$ 14,305

      These fees apply to students from outside the EU/EEA

    institution

    Course Summary

    The University of Guelph’s BCom in Marketing Management will see you studying not just management, accounting and finance but also psychology and better ways to communicate corporate messages to your markets and potential markets worldwide.

    The University of Guelph offers many different BCom degrees, including:

    • Accounting
    • Food and Agricultural Business
    • Hospitality and Tourism Management
    • Management
    • Management Economics and Finance
    • Marketing Management
    • Public Management
    • Real Estate and Housing

    You needn’t even decide what focus you’d prefer right away – the degrees all share a common curriculum throughout year one, and you can list an ‘Undeclared’ specialty until the beginning of year 2.

    If you do stick with the Management Economics and Finance focus, you’ll be able to participate in the International Exchange program, or earn credit by delivering marketing projects to local businesses.

    This degree program can be taken as a 4 year Major, a 4 year Honours Program, or a 4 year program with an additional year in an Honours or Major Co-op.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This degree program is typically delivered over 4 years of full time study.

    Year 1 Modules Include:

    • Business Mathematics
    • Introduction to Business
    • Introductory Financial Accounting
    • Introductory Macroeconomics
    • Introductory Marketing
    • Introductory Microeconomics

    Note that these modules are common to all first year BCom students at U of G.

    Year 2 Modules Include:

    • Business Career Preparation
    • Business Communication in a Changing World
    • Economic Statistics
    • Individuals and Groups in Organizations
    • Introduction to Psychology
    • Making Sense of Data in Psychological Research
    • Management Accounting
    • Marketing Environment Electives
    • Statistics for Business Decisions
    • Information Management
    • Fundamentals of Consumer Behaviour
    • Business and Consumer Law

    Year 3 Modules Include:

    • Introduction to Finance
    • Operations Management
    • Research Methods
    • Marketing Analytics
    • Marketing Communications
    • Financial Management
    • Leadership/Professionalism Electives
    • Consumer Information Processes
    • Marketing Strategy
    • International Marketing
    • Corporate Social Responsibility
    • Strategic Management
    • Advanced Marketing Electives
    • Experiential Learning Capstone electives

    Year 4 Modules Include:

    • Business Case Competition Preparation
    • Management in Product Development
    • Marketing and Society
    • Pricing Management
    • Research in Consumer Studies
    • Retail Management
    • Topics in Consumer Studies

    Learning And Teaching

    University of Guelph relies in many standard teaching methods to convey the content above. These will almost certainly include formal lectures, interactive tutorials and skills sessions as well as seminar style classes. It is also a major research university, and you will be able to contribute to these programs in later years.

    The Marketing Management program in particular will see you delivering live marketing projects to real world organisations who regularly work with Guelph University.

    Career Possibilities

    Many U of G Marketing Management students have gone on to accept responsible roles in the Marketing Industry, either in Canada or abroad. Some have become Advertising Executives, Brand Managers, Marketing Director, Retail Buying Consultants, Marketing Analysts, Marketing Directors,

    Marketing Managers, Research Analysts and Sales Managers at companies like Kraft Canada, Ipsos Reid, Bell Canada, PepsiCo, Loblaws, Canadian Tire, Tim Hortons and TD Financial Group, among many others.

    Entry & Credit

    Successful completion will result in a 4 year BCom degree.

    Applicants must typically have completed a secondary school education or the international equivalent.  The specifics vary and can be found here:

    All classes are taught in English unless otherwise noted, and international students will be required to show proficiency in English by scoring well on an approved test.

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