Communications BA

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Communications BA

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    Key Information

    • Study Level:

      Bachelor

    • Duration:

      4 Years

    • Study Mode:

      Full Time

    • Start Date:

      01 September 2020

    institution

    Course Summary

    Communications is a wide-ranging field which is a great way to forge a career in the media, in marketing or in a range of corporate positions. The formal study of communication helps you to interpret, critique and manage the ways that people receive, share and use the data that they see and hear. It is a multidisciplinary field, and utilises techniques from the humanities as much as from the Social Sciences to give you a deeply nuanced understanding of the ways humans communicate.  

    The University of the Fraser Valley’s BA program in Communication is highly flexible. You’ll learn skills in information literacy, writing, speaking and techniques for delivering a message across many different media.  In addition to choosing your own specialty by choosing from among elective modules, you can take a minor in another discipline entirely, making you the perfect choice for employers in your niche or chosen industry.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    If you are changing direction after starting in another career area, you will possess valuable work experience and professional awareness. Many employers actively seek candidates with these benefits. Our network of contacts, a dedicated employability service and a reputation in the legal profession mean we also have an outstanding track-record of finding students legal employment.Many employers favour GDL students in an increasingly competitive legal job market. Through studying another degree subject, you will have gained many transferable skills. By taking the conversion route into law, you are showing motivation and determination by choosing law at a later stage than some others. This looks good to employers.

    Course Outline

    This degree program is typically delivered over 4 years of study.

    Modules Include:

    • Advanced Practice of Journalism
    • Advanced Public Speaking
    • Advocacy Writing
    • Communicating for Social Media
    • Communicating in the Cross-Generational Workplace
    • Communicating in University
    • Communicating Professionally to Academic and Workplace Audiences
    • Critical Analysis and Learning
    • Designing User-friendly Guides, Manuals, and Instructions
    • Editing Principles and Applications
    • Environment: Science and Communications
    • Instructional Skills for the Workplace
    • Integrated Academic Learning Skills
    • Interpersonal Skills for the Workplace
    • Introduction to Intercultural Communication
    • Introduction to Media and Public Relations
    • Introduction to Portfolio Development
    • Introduction to the Practice of Journalism
    • Language as Persuasion; Communications Theory in Action
    • Learning Methodology
    • Professional Formal Research Report Writing
    • Professional Report Writing
    • Public Relations Campaigns
    • Public Speaking
    • Research in Organizations
    • Storytelling for Workplace Application
    • Team and Small Group Communication for the Workplace
    • Technical Communications for Drafting
    • Technical Communications for Trades
    • Understanding Design for Digital Publications
    • Understanding Design for Print Publications
    • Writing for the Internet
    • Writing for the Sciences and Technologies

    Learning And Teaching

    UFV strives to use both traditional and innovative techniques in its undergraduate programs. It features a Practicum which will give you real world work skills as well as helping you to develop a contact network in your field.

    You’ll attend formal lecture classes, practical skills sessions, laboratories, problem solving exercises, and small scale tutorial sessions as well. You’ll also have the support of the school’s Academic Advisors to help you plot the best educational course for yourself and your career.  

    Career Possibilities

    Recent graduates of UFV’s Communication BA program have become Account Executives, Account Executive Managers, Advertising Specialists, Copy Writers, Corporate Public Affairs Specialists, Corporate Representatives, Creative Directors, Creative Directors, Customer Service Specialists, Development Officers, Diplomats, Editors, Industrial Relations Specialists, Lobbyists, Marketing Specialists, Media Analysts, Media Planners, Negotiators, Mediators, Personnel Recruiters, Public Information Officers, Public Opinion Researchers, Publicity Managers, Advertising Managers, Sales Managers, Trade Negotiators, Trade Mediators, Trainers,

    Translators and more.     

    Entry & Credit

    Successful completion will result in a 4 year BA degree.

     To enter UFV’s Communications BA program, you’ll need to present your High School Transcripts, International Baccalaureate or similar international qualifications. No particular specialisation is required.

    All classes are taught in English, and international students will be required to show proficiency in English by scoring well on an approved test. A Foundations Program is available if you lack the necessary language skills.

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