A deep understanding of famous moments in the histories of some of the world’s biggest companies – and what those events meant at the time

What does this book cover?

Here you’ll explore detailed accounts of some of the most notable triumphs – and defeats – in the history of international business, based on the reports and recollections of people who were on the scene at the time as well as analyses by some of the world’s foremost business scholars.

You’ll come to understand the volatile world of Wall Street and the global financial system on a totally new level, by seeing exactly how it has reacted in historic moments of change. The fact that the author is a long-time resident of New York’s financial and business community lends important perspective.

Just a few of the notable business history events detailed here include:

• The Texas Gulf Sulphur scandal
• General Electric’s most difficult moments
• The lightning rise for Xerox
• The market crash of 1962
• Ford Motor Company’s infamous Edsel disaster

About the Author 

John Brooks is perhaps best known as a financial journalist for the New Yorker, but he is also a well-respected author with ten books on business and finance to his name – including The Go-Go Years and Once in Golconda. He is also a published fiction novelist and book reviewer.

This book goes beyond the dry history of these pivotal moments, bringing them alive with lush characterisation and an incredible wit.