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Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) Kindle Edition

Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing) Kindle Edition

Kindle Edition Author: by Aswath Damodaran Seller name : Amazon
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£14.24

How can a brand-new start-up be worth billions? Why do some attract investors like mad while others struggle? Narrative and Numbers explains it all.

 

What does this book cover?           

                                                         

This book demonstrates how the right narrative can inspire investors to take bigger risks. It also uses a range of well-known case studies to anchor its theory in real world examples.

You’ll learn:

 

  • How a good storyteller can do more with a company’s narrative than with its numbers
  • How one can develop more imaginative mathematical models which still withstand rigorous scrutiny
  • How Uber used its narrative to thrive as a start-up
  • How Twitter and Facebook – both valued in the billions as start-ups – have gone 2 very different ways
  • How the narratives of companies like Apple and Amazon have contributed to (or detracted from) their values
  • How currency, commodity and culture can vastly reshape a company story

 

About the Author                                                                                         

Aswath Damodaran has been called ‘The Dean of Valuation’. He teaches finance at NYU’s Stern School of Business, specialising in equity valuation and corporate finance.

 

This is a great chance to learn from a renowned expert in the field. In the end, Narrative and Numbers shows you how to use both logic and creativity to spot a winning start-up idea, or to spin your own company story to become a winning start-up yourself.