Want to know why some leaders are so consistently successful? Start With Why can help you make their proven routes to success your own.

What does this book cover?

Start With Why: How Great Leaders Inspire Everyone To Take Action begins with a truly bold premise: that the reasons why you make your decisions matters a great deal more than what you actually decide! People aren’t inspired with ‘right’ choices, they are inspired by ‘good’ choices – moral stands, ethical behaviour and doing things for the right reasons. Of course, to be successful and inspiring, you have to make the right choices for the right reasons. This book shows you how to do both.

Start With Why has earned glowing reviews form the people and organisations which have applied its teachings, a list which includes:

• Polly LaBarre (Mavericks at Work)
• William Ury, (Getting to Yes)
• Forbes magazine
• Tony Robbins (Awaken The Giant Within)

About the Author

Simon Sinek is also known as the best-selling author of Together is Better and Leaders Eat Last. He has helped small startups, Fortune 100 companies and everything in between achieve great leadership, and he can do the same for you.

This book should be required reading for anyone who wants to become a disruptive innovator, whether as an entrepreneur or as part of a larger organisation. It makes success reproducible!