The Sales Engineer Manager’s Handbook blends both strategic and tactical advice to tell us everything about the 4 key rules to SE management.
What does this book cover?
The Sales Engineer Manager’s Handbook: Mastering Technical Sales is one of the most influential texts on presales engineering management worldwide.
In this book, John Care and Chris Daly explain what he calls the ‘3+1 Rules of SE Management’:
About the Author
John Care is a noted management consultant and keynote speaker specialising in improving presales performance across many different industries. He is also the Managing Director of Mastering Technical Sales LLC. More than 16,000 students have been trained under his Professional Skills Curriculum, with more coming every year.
Here, he puts his extensive experience to work for you in the form of what has been called “the ultimate how-to manual for presales engineers and their leaders”.